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Complete CPM and RPM data for 50+ countries. Understand exactly how much YouTube pays per 1,000 views in your market — and how to maximize your earnings.
⚡ Quick Answer
Average YouTube CPM in the United States is $8–$25 per 1,000 ad impressions ($14.50 avg). The UK averages $6–$18, Canada $6.50–$20, and Australia $7.50–$22. India averages $0.50–$3.00. Finance and Business niches earn 3–5× more than Gaming or Entertainment in every country.
CPM (Cost Per Mille) is the amount advertisers pay YouTube for every 1,000 ad impressions served on your videos. RPM (Revenue Per Mille) is what you actually receive per 1,000 video views — after YouTube takes its 45% revenue share.
Not every view generates an ad impression (ad fill rate is typically 60–85%). That's why your RPM is always lower than your CPM. The data tables below show both figures for accurate income planning.
US, UK, Canada, Australia, Germany, Switzerland, and Nordic countries. Advertisers pay the most to reach these audiences.
| Country | CPM Min | CPM Avg | CPM Max | RPM Avg |
|---|---|---|---|---|
| 🇺🇸United States(USD) | $8.00 | $14.50 | $25.00 | $8.50 |
| 🇦🇺Australia(AUD) | $7.50 | $13.00 | $22.00 | $7.20 |
| 🇬🇧United Kingdom(GBP) | $6.00 | $11.00 | $18.00 | $6.50 |
| 🇨🇦Canada(CAD) | $6.50 | $12.00 | $20.00 | $7.00 |
| 🇨🇭Switzerland(CHF) | $7.00 | $13.50 | $21.00 | $7.80 |
| 🇩🇪Germany(EUR) | $5.50 | $10.50 | $16.00 | $6.20 |
| 🇳🇴Norway(NOK) | $6.00 | $11.00 | $18.00 | $6.00 |
| 🇳🇿New Zealand(NZD) | $6.00 | $11.50 | $19.00 | $6.80 |
| 🇸🇪Sweden(SEK) | $5.00 | $9.50 | $15.00 | $5.20 |
| 🇳🇱Netherlands(EUR) | $5.00 | $9.80 | $15.50 | $5.40 |
| 🇩🇰Denmark(DKK) | $5.50 | $10.00 | $16.00 | $6.00 |
| 🇫🇮Finland(EUR) | $5.00 | $8.50 | $14.00 | $5.00 |
| 🇮🇪Ireland(EUR) | $5.00 | $9.00 | $15.00 | $5.50 |
| 🇦🇹Austria(EUR) | $5.00 | $9.00 | $15.00 | $5.50 |
| 🇧🇪Belgium(EUR) | $5.00 | $9.00 | $15.00 | $5.50 |
| 🇸🇬Singapore(SGD) | $4.00 | $7.00 | $12.00 | $4.00 |
| 🇮🇸Iceland(ISK) | $4.50 | $7.50 | $13.00 | $4.00 |
| 🇱🇺Luxembourg(EUR) | $6.00 | $10.00 | $17.00 | $6.00 |
| 🇭🇰Hong Kong(HKD) | $3.50 | $6.00 | $10.00 | $3.20 |
Middle East, Western Europe, East Asia, and Southeast Asia. Strong CPMs with growing advertiser bases.
| Country | CPM Min | CPM Avg | CPM Max | RPM Avg |
|---|---|---|---|---|
| 🇫🇷France(EUR) | $4.50 | $8.50 | $14.00 | $4.80 |
| 🇯🇵Japan(JPY) | $3.50 | $6.50 | $11.00 | $3.50 |
| 🇰🇷South Korea(KRW) | $3.50 | $6.80 | $11.00 | $3.60 |
| 🇦🇪United Arab Emirates(AED) | $4.00 | $7.50 | $12.00 | $4.00 |
| 🇮🇱Israel(ILS) | $3.00 | $5.50 | $9.00 | $2.80 |
| 🇶🇦Qatar(QAR) | $3.00 | $5.50 | $9.00 | $2.80 |
| 🇰🇼Kuwait(KWD) | $3.00 | $5.50 | $9.00 | $2.80 |
| 🇸🇦Saudi Arabia(SAR) | $2.50 | $4.50 | $8.00 | $2.20 |
| 🇪🇸Spain(EUR) | $2.50 | $4.50 | $8.00 | $2.50 |
| 🇮🇹Italy(EUR) | $2.50 | $4.80 | $8.50 | $2.60 |
| 🇹🇼Taiwan(TWD) | $2.00 | $3.50 | $6.00 | $1.80 |
| 🇵🇱Poland(PLN) | $1.50 | $3.00 | $5.00 | $1.50 |
| 🇨🇿Czech Republic(CZK) | $1.80 | $3.20 | $5.50 | $1.60 |
| 🇭🇺Hungary(HUF) | $1.50 | $2.80 | $4.50 | $1.40 |
| 🇵🇹Portugal(EUR) | $1.50 | $2.80 | $5.00 | $1.40 |
| 🇬🇷Greece(EUR) | $1.50 | $2.50 | $4.50 | $1.30 |
| 🇲🇾Malaysia(MYR) | $1.50 | $2.50 | $4.50 | $1.30 |
India, Brazil, Southeast Asia, and Africa. Huge audience sizes but lower advertiser rates. Strategy: drive Tier 1 traffic.
| Country | CPM Min | CPM Avg | CPM Max | RPM Avg |
|---|---|---|---|---|
| 🇧🇷Brazil(BRL) | $1.00 | $2.20 | $4.00 | $1.10 |
| 🇲🇽Mexico(MXN) | $1.00 | $2.00 | $3.50 | $1.00 |
| 🇵🇭Philippines(PHP) | $0.80 | $2.00 | $3.50 | $1.00 |
| 🇨🇱Chile(CLP) | $0.80 | $1.50 | $2.50 | $0.80 |
| 🇿🇦South Africa(ZAR) | $0.80 | $1.50 | $2.50 | $0.70 |
| 🇹🇭Thailand(THB) | $0.70 | $1.50 | $2.50 | $0.70 |
| 🇮🇳India(INR) | $0.50 | $1.50 | $3.00 | $0.80 |
| 🇦🇷Argentina(ARS) | $0.50 | $1.20 | $2.00 | $0.60 |
| 🇨🇴Colombia(COP) | $0.50 | $1.20 | $2.00 | $0.60 |
| 🇮🇩Indonesia(IDR) | $0.50 | $1.00 | $2.00 | $0.50 |
| 🇻🇳Vietnam(VND) | $0.50 | $1.00 | $2.00 | $0.50 |
| 🇹🇷Turkey(TRY) | $0.50 | $1.00 | $2.00 | $0.50 |
| 🇪🇬Egypt(EGP) | $0.30 | $0.80 | $1.50 | $0.40 |
| 🇳🇬Nigeria(NGN) | $0.20 | $0.50 | $1.00 | $0.20 |
| 🇵🇰Pakistan(PKR) | $0.20 | $0.50 | $1.00 | $0.20 |
| 🇧🇩Bangladesh(BDT) | $0.20 | $0.40 | $0.80 | $0.20 |
Your niche has as much impact on CPM as your audience country. Finance channels in the US earn 10–20× more per view than gaming channels with the same US audience.(Industry estimates based on aggregated creator reports. Actual rates vary.)
| Niche | US CPM Range | Global Avg CPM |
|---|---|---|
| Personal Finance & Investing | $20–$50 | $12–$45 |
| Business & Entrepreneurship | $15–$40 | $10–$35 |
| Digital Marketing & SEO | $12–$28 | $8–$22 |
| Technology & Software Reviews | $12–$25 | $8–$20 |
| YouTube Creator Tools & Tips | $8–$22 | $5–$18 |
| Education & Online Learning | $6–$18 | $4–$14 |
| Health & Fitness | $6–$15 | $4–$12 |
| Travel & Lifestyle | $5–$14 | $3–$10 |
| Beauty & Fashion | $4–$12 | $3–$10 |
| Food & Cooking | $4–$10 | $3–$8 |
| Gaming | $2–$8 | $1–$6 |
| Entertainment & Comedy | $2–$6 | $1–$5 |
You can't control what advertisers bid, but you can control who your audience is and what topics you cover.
Create content in English that speaks to US, UK, Canadian, or Australian viewers. Use local examples, dollar amounts, and reference platforms they use. A US viewer is worth 10–30× more in ad revenue than a viewer from India or Pakistan.
Finance, investing, business tools, and digital marketing attract advertisers willing to pay $15–$50 CPM. Even a partial pivot — a series on 'YouTube monetization strategy' or 'how to make money online' — can lift your channel's average RPM significantly.
In YouTube Studio → Monetization → Ad formats, enable skippable ads, non-skippable ads (15s), bumper ads (6s), overlay ads, and display ads. Each format adds more potential ad impressions per view.
Videos over 8 minutes qualify for mid-roll ads. A 12-minute video can carry 2–3 ad breaks, multiplying total impressions by 2–3×. Combined with a high CPM, this is the most direct path to higher AdSense revenue.
October–December is peak advertiser spend globally. US CPMs can jump 30–50% in November as brands push Black Friday and holiday campaigns. Schedule your best, most monetization-friendly content for this window every year.
Use our free YouTube Earnings Calculator to see what your channel would earn with different CPM rates and view counts — country by country.
Open Earnings Calculator →Free · No signup · Real CPM data for 50+ countries
A good YouTube CPM in 2026 depends on your audience location and niche. For US audiences, $8–$25 CPM is average, with Finance and Business niches reaching $20–$50. Global average CPM across all countries is roughly $2–$5. Creators targeting Tier 1 countries (US, UK, CA, AU) consistently earn 5–10x more per 1,000 views than those with primarily Indian or Southeast Asian audiences.
The United States consistently has the highest YouTube CPM, averaging $8–$25 per 1,000 ad impressions, with Finance niche channels reaching $20–$50. Australia, Switzerland, Norway, and Canada also rank among the top CPM countries, all averaging $7–$14 CPM. These Tier 1 markets have dense advertiser competition and high consumer purchasing power.
CPM (Cost Per Mille) is what advertisers pay per 1,000 ad impressions — this is the advertiser-side rate. RPM (Revenue Per Mille) is what you actually receive per 1,000 video views after YouTube takes its 45% revenue share. If your CPM is $10, your RPM will be approximately $4.50–$6.00, because not every view generates an ad impression.
YouTube CPM in India in 2026 averages $0.50–$3.00, with an average of $1.50 CPM. This gives Indian creators an RPM of roughly $0.20–$1.50 per 1,000 views. To increase earnings, Indian creators should focus on content that attracts US, UK, or Australian viewers — such as tech reviews in English, finance education, or tools tutorials.
Personal Finance & Investing has the highest YouTube CPM in 2026, averaging $12–$45 CPM in the US ($22 average). Business & Entrepreneurship ($10–$35), Digital Marketing ($8–$22), and Technology ($8–$20) also rank among the highest. Gaming and Entertainment have some of the lowest CPMs at $1–$6, despite having large audiences.
To increase your YouTube CPM: (1) Create content targeting Tier 1 audiences in the US, UK, Canada, or Australia. (2) Shift to higher-CPM niches like finance, business, or technology. (3) Enable all ad formats including skippable, non-skippable, bumper, and display ads. (4) Produce longer videos (8+ minutes) to include mid-roll ads. (5) Post consistently during Q4 (October–December) when advertiser spend peaks, boosting CPMs by 20–50%.
YouTube RPM fluctuates due to: (1) Seasonal advertiser spend — Q4 (Oct–Dec) is highest, Q1 (Jan–Feb) drops 20–40%. (2) Your audience's geographic mix changing. (3) Ad format fill rates varying. (4) New video topics attracting different advertiser categories. Tracking your RPM in YouTube Studio Analytics monthly helps identify which content types earn the most.
Yes. Videos over 8 minutes qualify for mid-roll ads, which significantly increases total ad impressions and therefore your effective RPM. A 10-minute video can earn 2–3x more than an equivalent 5-minute video because advertisers can place ads at the beginning, middle, and end. Always aim for 10–15 minute videos in high-CPM niches for maximum earnings.
YouTube CPM in the United States in 2026 ranges from $8 to $25 per 1,000 ad impressions, with an average of $14.50. In high-CPM niches like Personal Finance or B2B software, US CPMs regularly reach $20–$50. This makes the US the most valuable audience for YouTube monetization. Use the YouTube Tools Hub Earnings Calculator to estimate your exact US earnings.
This data represents industry estimates compiled from aggregated creator reports, AdSense benchmarks, and publicly available monetization research for 2026. Actual CPM varies based on your specific audience demographics, content type, ad format mix, and seasonality. Use this as a directional guide rather than a guaranteed rate. Your YouTube Studio Analytics will always show your exact RPM.