Complete CPM and RPM data for 50+ countries. Understand exactly how much YouTube pays per 1,000 views in your market — and how to maximize your earnings.
⚡ Quick Answer
Average YouTube CPM in the United States is $8–$25 per 1,000 ad impressions ($14.50 avg). The UK averages $6–$18, Canada $6.50–$20, and Australia $7.50–$22. India averages $0.50–$3.00. Finance and Business niches earn 3–5× more than Gaming or Entertainment in every country. Data last reviewed 2026-08-15.
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CPM (Cost Per Mille) is the amount advertisers pay YouTube for every 1,000 ad impressions served on your videos. RPM (Revenue Per Mille) is what you actually receive per 1,000 video views — after YouTube takes its 45% revenue share.
Not every view generates an ad impression (ad fill rate is typically 60–85%). That's why your RPM is always lower than your CPM. The data tables below show both figures for accurate income planning.
US, UK, Canada, Australia, Germany, Switzerland, and Nordic countries. Advertisers pay the most to reach these audiences.
| Country | CPM Min | CPM Avg | CPM Max | RPM Avg |
|---|---|---|---|---|
| 🇺🇸United States(USD) | $8.00 | $14.50 | $25.00 | $8.50 |
| 🇦🇺Australia(AUD) | $7.50 | $13.00 | $22.00 | $7.20 |
| 🇬🇧United Kingdom(GBP) | $6.00 | $11.00 | $18.00 | $6.50 |
| 🇨🇦Canada(CAD) | $6.50 | $12.00 | $20.00 | $7.00 |
| 🇨🇭Switzerland(CHF) | $7.00 | $13.50 | $21.00 | $7.80 |
| 🇩🇪Germany(EUR) | $5.50 | $10.50 | $16.00 | $6.20 |
| 🇳🇴Norway(NOK) | $6.00 | $11.00 | $18.00 | $6.00 |
| 🇳🇿New Zealand(NZD) | $6.00 | $11.50 | $19.00 | $6.80 |
| 🇸🇪Sweden(SEK) | $5.00 | $9.50 | $15.00 | $5.20 |
| 🇳🇱Netherlands(EUR) | $5.00 | $9.80 | $15.50 | $5.40 |
| 🇩🇰Denmark(DKK) | $5.50 | $10.00 | $16.00 | $6.00 |
| 🇫🇮Finland(EUR) | $5.00 | $8.50 | $14.00 | $5.00 |
| 🇮🇪Ireland(EUR) | $5.00 | $9.00 | $15.00 | $5.50 |
| 🇦🇹Austria(EUR) | $5.00 | $9.00 | $15.00 | $5.50 |
| 🇧🇪Belgium(EUR) | $5.00 | $9.00 | $15.00 | $5.50 |
| 🇸🇬Singapore(SGD) | $4.00 | $7.00 | $12.00 | $4.00 |
| 🇮🇸Iceland(ISK) | $4.50 | $7.50 | $13.00 | $4.00 |
| 🇱🇺Luxembourg(EUR) | $6.00 | $10.00 | $17.00 | $6.00 |
| 🇭🇰Hong Kong(HKD) | $3.50 | $6.00 | $10.00 | $3.20 |
Middle East, Western Europe, East Asia, and Southeast Asia. Strong CPMs with growing advertiser bases.
| Country | CPM Min | CPM Avg | CPM Max | RPM Avg |
|---|---|---|---|---|
| 🇫🇷France(EUR) | $4.50 | $8.50 | $14.00 | $4.80 |
| 🇯🇵Japan(JPY) | $3.50 | $6.50 | $11.00 | $3.50 |
| 🇰🇷South Korea(KRW) | $3.50 | $6.80 | $11.00 | $3.60 |
| 🇦🇪United Arab Emirates(AED) | $4.00 | $7.50 | $12.00 | $4.00 |
| 🇮🇱Israel(ILS) | $3.00 | $5.50 | $9.00 | $2.80 |
| 🇶🇦Qatar(QAR) | $3.00 | $5.50 | $9.00 | $2.80 |
| 🇰🇼Kuwait(KWD) | $3.00 | $5.50 | $9.00 | $2.80 |
| 🇸🇦Saudi Arabia(SAR) | $2.50 | $4.50 | $8.00 | $2.20 |
| 🇪🇸Spain(EUR) | $2.50 | $4.50 | $8.00 | $2.50 |
| 🇮🇹Italy(EUR) | $2.50 | $4.80 | $8.50 | $2.60 |
| 🇹🇼Taiwan(TWD) | $2.00 | $3.50 | $6.00 | $1.80 |
| 🇵🇱Poland(PLN) | $1.50 | $3.00 | $5.00 | $1.50 |
| 🇨🇿Czech Republic(CZK) | $1.80 | $3.20 | $5.50 | $1.60 |
| 🇭🇺Hungary(HUF) | $1.50 | $2.80 | $4.50 | $1.40 |
| 🇵🇹Portugal(EUR) | $1.50 | $2.80 | $5.00 | $1.40 |
| 🇬🇷Greece(EUR) | $1.50 | $2.50 | $4.50 | $1.30 |
| 🇲🇾Malaysia(MYR) | $1.50 | $2.50 | $4.50 | $1.30 |
India, Brazil, Southeast Asia, and Africa. Huge audience sizes but lower advertiser rates. Strategy: drive Tier 1 traffic.
| Country | CPM Min | CPM Avg | CPM Max | RPM Avg |
|---|---|---|---|---|
| 🇧🇷Brazil(BRL) | $1.00 | $2.20 | $4.00 | $1.10 |
| 🇲🇽Mexico(MXN) | $1.00 | $2.00 | $3.50 | $1.00 |
| 🇵🇭Philippines(PHP) | $0.80 | $2.00 | $3.50 | $1.00 |
| 🇨🇱Chile(CLP) | $0.80 | $1.50 | $2.50 | $0.80 |
| 🇿🇦South Africa(ZAR) | $0.80 | $1.50 | $2.50 | $0.70 |
| 🇹🇭Thailand(THB) | $0.70 | $1.50 | $2.50 | $0.70 |
| 🇮🇳India(INR) | $0.50 | $1.50 | $3.00 | $0.80 |
| 🇦🇷Argentina(ARS) | $0.50 | $1.20 | $2.00 | $0.60 |
| 🇨🇴Colombia(COP) | $0.50 | $1.20 | $2.00 | $0.60 |
| 🇮🇩Indonesia(IDR) | $0.50 | $1.00 | $2.00 | $0.50 |
| 🇻🇳Vietnam(VND) | $0.50 | $1.00 | $2.00 | $0.50 |
| 🇹🇷Turkey(TRY) | $0.50 | $1.00 | $2.00 | $0.50 |
| 🇪🇬Egypt(EGP) | $0.30 | $0.80 | $1.50 | $0.40 |
| 🇳🇬Nigeria(NGN) | $0.20 | $0.50 | $1.00 | $0.20 |
| 🇵🇰Pakistan(PKR) | $0.20 | $0.50 | $1.00 | $0.20 |
| 🇧🇩Bangladesh(BDT) | $0.20 | $0.40 | $0.80 | $0.20 |
Your niche has as much impact on CPM as your audience country. Finance channels in the US earn 10–20× more per view than gaming channels with the same US audience.(Industry estimates based on aggregated creator reports. Actual rates vary.)
| Niche | US CPM Range | Global Avg CPM |
|---|---|---|
| Personal Finance & Investing | $20–$50 | $12–$45 |
| Business & Entrepreneurship | $15–$40 | $10–$35 |
| Digital Marketing & SEO | $12–$28 | $8–$22 |
| Technology & Software Reviews | $12–$25 | $8–$20 |
| YouTube Creator Tools & Tips | $8–$22 | $5–$18 |
| Education & Online Learning | $6–$18 | $4–$14 |
| Health & Fitness | $6–$15 | $4–$12 |
| Travel & Lifestyle | $5–$14 | $3–$10 |
| Beauty & Fashion | $4–$12 | $3–$10 |
| Food & Cooking | $4–$10 | $3–$8 |
| Gaming | $2–$8 | $1–$6 |
| Entertainment & Comedy | $2–$6 | $1–$5 |
You can't control what advertisers bid, but you can control who your audience is and what topics you cover.
Create content in English that speaks to US, UK, Canadian, or Australian viewers. Use local examples, dollar amounts, and reference platforms they use. A US viewer is worth 10–30× more in ad revenue than a viewer from India or Pakistan.
Finance, investing, business tools, and digital marketing attract advertisers willing to pay $15–$50 CPM. Even a partial pivot — a series on 'YouTube monetization strategy' or 'how to make money online' — can lift your channel's average RPM significantly.
Turn on monetization for eligible videos and review the current settings in YouTube Studio. YouTube automatically selects suitable pre-roll and post-roll formats; overlay ads are retired.
Monetized videos that are 8 minutes or longer can use mid-roll ads. Put ad slots at natural pauses, and remember that an eligible slot is not guaranteed to serve an ad.
October–December is peak advertiser spend globally. US CPMs can jump 30–50% in November as brands push Black Friday and holiday campaigns. Schedule your best, most monetization-friendly content for this window every year.
Use our free YouTube Earnings Calculator to see what your channel would earn with different CPM rates and view counts — country by country.
Open Earnings Calculator →Free · No signup · Directional CPM planning ranges for 50+ countries
A good YouTube CPM in 2026 depends on your audience location and niche. For US audiences, $8–$25 CPM is average, with Finance and Business niches reaching $20–$50. Global average CPM across all countries is roughly $2–$5. Creators targeting Tier 1 countries (US, UK, CA, AU) consistently earn 5–10x more per 1,000 views than those with primarily Indian or Southeast Asian audiences.
The United States consistently has the highest YouTube CPM, averaging $8–$25 per 1,000 ad impressions, with Finance niche channels reaching $20–$50. Australia, Switzerland, Norway, and Canada also rank among the top CPM countries, all averaging $7–$14 CPM. These Tier 1 markets have dense advertiser competition and high consumer purchasing power.
CPM (Cost Per Mille) is the advertiser-side cost per 1,000 ad impressions. RPM (Revenue Per Mille) is the creator metric for revenue earned per 1,000 views. RPM is usually lower because it is calculated after revenue sharing and includes views that did not show an ad. Check the Revenue tab in YouTube Studio for your own RPM.
YouTube CPM in India in 2026 averages $0.50–$3.00, with an average of $1.50 CPM. This gives Indian creators an RPM of roughly $0.20–$1.50 per 1,000 views. To increase earnings, Indian creators should focus on content that attracts US, UK, or Australian viewers — such as tech reviews in English, finance education, or tools tutorials.
Personal Finance & Investing has the highest YouTube CPM in 2026, averaging $12–$45 CPM in the US ($22 average). Business & Entrepreneurship ($10–$35), Digital Marketing ($8–$22), and Technology ($8–$20) also rank among the highest. Gaming and Entertainment have some of the lowest CPMs at $1–$6, despite having large audiences.
Your audience, topic, advertiser demand, and season all affect earnings. Start by reviewing your own Revenue and audience-geography reports in YouTube Studio. For eligible monetized videos that are at least 8 minutes long, use mid-roll ad breaks at natural pauses; YouTube decides whether an eligible slot actually serves an ad.
YouTube RPM fluctuates due to: (1) Seasonal advertiser spend — Q4 (Oct–Dec) is highest, Q1 (Jan–Feb) drops 20–40%. (2) Your audience's geographic mix changing. (3) Ad format fill rates varying. (4) New video topics attracting different advertiser categories. Tracking your RPM in YouTube Studio Analytics monthly helps identify which content types earn the most.
Length can affect monetization opportunities: monetized videos that are 8 minutes or longer can use mid-roll ad breaks. It does not guarantee more revenue, because YouTube decides whether an eligible ad slot serves and viewer experience still matters. Make videos as long as the topic needs, rather than padding them for ads.
This page uses a directional US planning range of $8–$25 CPM per 1,000 ad impressions. Your actual result can fall outside that range depending on the audience, content, ad demand, and season. Use the calculator for scenarios, then use YouTube Studio as the source of truth for your channel.
This data represents industry estimates compiled from aggregated creator reports, AdSense benchmarks, and publicly available monetization research for 2026. Actual CPM varies based on your specific audience demographics, content type, ad format mix, and seasonality. Use this as a directional guide rather than a guaranteed rate. Your YouTube Studio Analytics will always show your exact RPM.
YouTube typically pays roughly $1 to $30 per 1,000 views depending on country and niche. US creators often see about $3 to $12 RPM on average, while finance and business niches can earn more.
No. Advertiser demand and consumer purchasing power differ by country, so CPM and RPM vary widely. Tier 1 markets (US, UK, Canada, Australia, and several Northern European countries) typically pay several times more than Tier 3 markets. Always check audience geography in YouTube Analytics, not only total views.
A “good” RPM depends on audience location and niche. Many US-leaning channels see roughly $4–$15 RPM. Global averages are often lower. Finance and business niches with Tier 1 viewers tend to outperform gaming and pure entertainment on RPM even at similar view counts.
Use estimated monthly earnings ≈ (monthly views ÷ 1,000) × RPM. Example: 100,000 views at $5 RPM ≈ $500/month. Adjust RPM using country and niche ranges, then verify against YouTube Studio. Free calculator: YouTube Tools Hub Earnings Calculator.
CPMs are often highest in Q4 (October–December) when advertisers raise holiday spend — lifts of 20–50% versus quieter months are common in Tier 1 markets. Q1 frequently softens as budgets reset. Plan high-value uploads before and during Q4 when possible.
Usually no. Shorts monetization uses different product economics than long-form AdSense mid-rolls. Many creators report lower effective RPM on Shorts than on long-form videos with the same audience. Compare both in YouTube Studio rather than assuming one RPM for all formats.
CPM and RPM figures on this page are directional planning estimates compiled from aggregated creator reports, advertising-rate benchmarks, and monetization research. They are not official YouTube payout data and can vary by audience, content, ad demand, season, and individual video performance. The page was last reviewed on 2026-08-15.
For your actual earnings, use YouTube Studio's Revenue reports. For definitions and ad settings, consult YouTube's official documentation: understanding RPM and CPM, managing mid-roll ad breaks, and YouTube Analytics.