YouTube Creator Statistics 2026

Data-backed insights on YouTube earnings, RPM by niche, growth trends, and creator milestones.

Platform Overview

3B+

Monthly Searches

2.7B

Active Users

500hr

Uploaded/Minute

*RPM = Revenue Per Mille (1,000 views). Data based on 2026 AdSense averages.

1,000 subscribers$50 - $200/month

10,000 subscribers$500 - $2,000/month

100,000 subscribers$2,000 - $10,000/month

1,000,000 subscribers$10,000 - $100,000+/month

*Estimates assume average view counts and mid-range RPM. Actual earnings vary significantly by niche and geography.

•Shorts Monetization: YouTube Shorts now generate 15-20% of total creator revenue, up from 5% in 2024.
•AI Tools Usage: 78% of top creators use AI for titles, thumbnails, or scripting.
•Sponsorship Growth: Brand deals now account for 40-60% of income for channels with 100k+ subs.
•Tier 1 Premium: US viewers generate 3-5x higher RPM than global average.

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