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Calculate your YouTube video's engagement rate. Measure how actively your audience interacts with your content.
Your engagement rate is a key metric that YouTube uses to decide whether to promote your video. High engagement (likes, comments, shares) signals to the algorithm that viewers value your content, leading to more impressions and growth. Use this calculator to track your performance against industry benchmarks.
Check your engagement score in seconds.
Enter the total number of views on your video.
Input the total number of likes.
Input the total number of comments.
Click 'Calculate Engagement' to see your percentage and a rating (e.g., 'Good', 'Excellent').
Generally, 3-5% is considered average, while anything above 10% is excellent. Smaller channels often have higher engagement rates than massive ones.
We use the standard formula: ((Likes + Comments + Shares) / Total Views) × 100. This gives you a percentage representing active viewer participation.
Ask a specific question in your video (CTAs), reply to every comment in the first 24 hours, and use community posts to keep the conversation going.
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Calculate your video's engagement rate and compare to benchmarks