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Calculate your video's engagement rate and compare to benchmarks
Generally, 3-5% is considered average, while anything above 10% is excellent. Smaller channels often have higher engagement rates than massive ones.
We use the standard formula: ((Likes + Comments + Shares) / Total Views) × 100. This gives you a percentage representing active viewer participation.
Ask a specific question in your video (CTAs), reply to every comment in the first 24 hours, and use community posts to keep the conversation going.